STORY:
The 5th Street Public Market is a Eugene landmark. Its lively mix of boutique shops, cafes and restaurants are all locally owned and operated. We emphasized this with the tag line:
LOCAL COLOR. FLAVOR. PEOPLE.

PROJECTS:
Ads / Outdoor Advertising / Signage
Rack Cards / Graphic Standards

STORY:
Mother’s day ads and welcome signs featured the Moms of the market. Their family photos were a direct tie-in to the free photo shoot and the LOCAL theme.

PROJECTS:
Ads / Signage / Coupons

STORY:
 At 5th St. you can take your taste buds on a world tour. Yet all is LOCALLY prepared, from fresh, seasonal ingredients.

PROJECT:
Newspaper Ad

STORY:
We chose three specific images that, when combined in a collage format, capture the essence of the 5th Street Public Market. The tower, the fountain, and a cascading burst of flowers.
LOCAL FLAVOR says it all.

PROJECT:
Outdoor Advertising

STORY:
The friendly faces of shop owners and chefs reflect the refreshing spirit of hospitality and accountability that is
a mark of LOCAL ownership.

PROJECT:
Welcome Signs

STORY:
Like the market itself, these rack cards are colorful, fun, and have a tower that rises above all others!

PROJECT:
Rack Card

STORY:
The guide provides logo standards
for consistency and guidelines for advertising graphics, verbiage
and color palette. 

PROJECT:
Branding Guide / Graphic Standards