STORY:
When the City of Wilson, NC brought in a fiber optic network, Helios began the roll out with ads featuring Greenlight employees. On-site photo shoots captured familiar faces, in local settings. The community tie-in to local service and support was an integral part of the campaign.

PROJECTS:
Ads / Postcards / Direct Mail
Signage / Welcome Kit
PHOTOGRAPHY (photo at left): Michael Kevin Daly

STORY:
The Welcome Kit presentation folder uses a die cut, inviting you to
“Go Ahead!” and get started
connecting the dots.

PROJECTS:
Welcome Kit Folder

STORY:
Inside the kit, stepped inserts put all
the information the customer needs
in an easy to navigate format.

PROJECTS:
Welcome Kit Contents

STORY:
Business at the speed of greenlight introduced the network to local businesses and touted the fastest internet in North Carolina. Just one of the advantages to ‘going green’.

PROJECTS:
Folded Business Direct Mail

STORY:
When the light’s green, it’s full speed ahead to the future. Only the buck stops here, where any problems are handled by local Greenlight employees.

PROJECTS:
Postcard / Ad

STORY:
With the campaign in full swing, it was time to feature local Greenlight customers. Again, familiar faces like Carol, a crossing guard at the grade school. She and her husband were happy with all the services and especially glad that all fees stayed in Wilson.

PROJECT:
Series of Ads
PHOTOGRAPHY: Michael Kevin Daly

STORY:
Utilizing our employee and customer photos, this postcard is an easy-read price and service comparison with Greenlights’ biggest competitor.

PROJECT:
Postcard

STORY:
Greenlight kept top-of-the-mind awareness with extensive signage. Projects included 10’ x 10’ banners in the lobby (sample shown), retractable banners, wall graphics, table tents, backlit 3-D signs, bank signs and wrapping the service counter in a brilliant green fiber optic graphic.

PROJECT:
Signage
PHOTOGRAPHY: Michael Kevin Daly