STORY:
Choose Your Masterpiece was the concept of a quarterly campaign for Red Robin Restaurants. We created the concept from scratch and enjoyed every mouthwatering minute.

PROJECTS:
Menu (front pictured here)
Table Tents / Danglers
Stationery Package

STORY:
The inside of the menu featured our “masterpieces” hanging on the wall along with the thoughts of the admiring crowd.

PROJECT:
Menu (inside)

STORY:
The back of the menu featured a drink for every pallet. It was made to look as if it were shot in an art gallery, complete with placards describing each piece.

PROJECT:
Menu (back)

STORY:
The campaign was expanded on the table tents, each one telling a story. One took place in an art gallery, another was at an art auction and a third in art class.

PROJECT:
Table Tents

STORY:
We created several danglers which suggested some masterful options from the kitchen for this campaign.

PROJECT:
Dangler

STORY:
Helios created a way to dangle the “masterpieces“ so they could be seen from both sides and spin around. What meat lover could resist?

PROJECT:
Dangler

STORY:
Hot chocolate with a kick.

PROJECT:
Dangler

STORY:
A new stationery package and business cards were designed for the corporate office and restaurants.

PROJECTS:
Business Cards / Letterhead
Envelopes