When Columbia Power and Water System came to us they were about to launch PowerNet, a city-owned fiber optic network. The challenge? To brand the new service and update the “old” power system logo to be compatible. The hybrid solution of waves and power bolt, with distinct color blends, was the winner. Our complete roll out of the brand used everything from direct mail to out-of-home advertising and internet ads. We loved working with CPWS and have done a number of follow up promotions. These included concepts, art direction, design of direct mail, newspaper, web ads, bill inserts, envelopes, and on-premise signage.