Unique Eugene

Unique Eugene (UE) was originally formed in 1999 as a cooperative of local business owners. In 2016 UE transitioned into a larger, more broadly inclusive Eugene Independent Businesses Alliance (EIBA) and asked Helios to create and introduce to the community a fresh new logo. Our solution included a “spokes e” which doubles as a stand alone icon. A membership brochure, door decals and a dedicated ad campaign touting shopping local followed. In 2018, UE turned to digital coupons for their holiday promotion, and the ads took to FB and Instagram.